ネクストソリューションズ　代表取締役　久保 和之　社長ブログ

November 23, 2007 02:39 AM | Category: KANAGAWA, LOS ANGELES, NEW YORK, NSG NEWS, TOKYO

The 3rd edition of the customary EC Seminar was held.

This time, we welcomed as our guest Mr. Murakami of docomo.com, our company’s mobile strategic partner, and held a panel discussion.

In undertaking numerous e-commerce sites, there are surprisingly only three simple points that I have noticed:

1) What will be sold?

What sells is “things that are rare or cheap;” anything else will never sell. Anything that is sold in a ubiquitous convenience store or is everywhere but the price is not cheap is very difficult to sell.

To compete with merchandise that is unique or cheap… It is important to satisfy either of these conditions.

For example the long tail model, such as Amazon’s. Having every book around is a form of uniqueness.

Using the Internet for clearing stock is the stupidest plan there is because users are clever. Sell what sells on the Internet; the ironclad rule is to build up a fan base from there and obtain repeat sales.

2) Advertising and publicity fees

Company that invests a certain degree of advertising and publicity fees in their existing business.

If they are already investing, they can advertise without any large additional funding by merging their real-world publicizing and Internet advertising.

Basically, the break-even point becomes overwhelmingly lower and is the best pattern for achieving quick profitability with ease.

When they do not advertise at all

A detailed plan and big decision are necessary for additional budget. It is also important to make a selection that does not at all appropriate additional budget for the Internet and leads to growth.

3) Sustainability

How much is the construction budget for a proper e-commerce site?

That is to be the sustainable investment cost.

If there is no budget, put as much of your small budget and wisdom as possible into developing the talented people within your company and keep on with it. If there is a budget, consider the investment vs. effect and acquire markets in one fell swoop or build them up by using all means available.

When the above three are being properly considered, first exceeding the break-even point within one year is guaranteed.

And what does not sell cannot be sold.

As Next Solutions is not a “trust production company,” it is important to clearly make a definite statement to that effect in advance instead of placing greater importance on sales.

Next Solutions does not accept orders for EC sites that do not sell.

Once we accept a job, Next Solutions will have a deep attachment to it, will never escape from it or give up on it, will keep at it, and take risks for it.

I would like to aim for such a company.

Comment [0] | TrackBack [0]